LETTER HEIGHT EXPLANATION

Lettering Height

Letter Height is measured by the tallest capital letter, or if there are no capital letters, the tallest lowercase letter.

If your project has a capital letter in it, take into consideration any letters dropping below the baseline. Because captial letters do not drop below the baseline, the height of letters like j, g, and y, will NOT be included in total letter height. Several of the script fonts like Scriptina actually have as much or more letter height below the baseline as above. Please take this into consideration when choosing your letter height.

If there are no captial letters, the lettering height will be measured by the tallest lowercase letter, whether or not it is above or below the baseline.

Why do we measure the letter height this way?

We've found that it is easier for the customer to get a mental picture of the size of their quote if we measure the lettering height against the Capital Letter. We previously, and most vinyl lettering websites do, measure lettering height from the tallest point of the tallest letter to the the lowest point of the lowest letter.

But we've found that the project, once completed, was smaller than the customer envisioned it being. We want the customer to be completely satisfied with their order, and we feel this change in how we calculate lettering height will help the customer to order more accurately.

Interior Design Tidbit

Keep in mind that a good design ratio is 5:8 or 3:5. This means that if the height of your space is 5 inches, the your total letter height should be no more than 3 inches.